RESEARCH
The distinctive visual identities are often influenced by our research. Here, you will find four categories: interviews, essays, case studies and insights on how we work.
The Art of authenticity: Human designers vs aRTIFICIAL iNTELLIGENCE
AI and Branding and Design
Fitting in or standing out?
Isn’t the point of a logo is that it’s instantly recognisable? They adapt to the times without losing sight of their core identity. So what part does blanding play in all this? The strong brands following this trend are able to stand out whilst toning down their aesthetics; because they’re already successful, but what about new start–ups?
SENSORY DESIGN AND BRAND PERCEPTION
People never forget how you make them feel. May it be the same with your brand: an unforgettable experience.
An Interview with Helena, founder of Lover Management
How Brands are Stepping up
Build Your Brand With Copywriting
An interview with copywriter and creative director George Theo who’s worked in major international advertising agencies on hundreds of famous consumer brands and now runs his own creative agency. Here he talks us through how a start-up and new entrepreneur should begin to develop their ToV. Furthermore, he takes us through some do’s and dont’s…
The Five Most Common Questions We get Asked
5 Reasons You Need a Graphic Designer
The 1-2-3 Guide to Building Your Brand
branding and design tips and tricks