RESEARCH

The distinctive visual identities are often influenced by our research. Here, you will find four categories: interviews, essays, case studies and insights on how we work.

Fitting in or standing out?
Alexandra Lunn Alexandra Lunn

Fitting in or standing out?

Isn’t the point of a logo is that it’s instantly recognisable? They adapt to the times without losing sight of their core identity. So what part does blanding play in all this? The strong brands following this trend are able to stand out whilst toning down their aesthetics; because they’re already successful, but what about new start–ups?

Read More
Build Your Brand With Copywriting
Alexandra Lunn Alexandra Lunn

Build Your Brand With Copywriting

An interview with copywriter and creative director George Theo who’s worked in major international advertising agencies on hundreds of famous consumer brands and now runs his own creative agency. Here he talks us through how a start-up and new entrepreneur should begin to develop their ToV. Furthermore, he takes us through some do’s and dont’s…

Read More