RESEARCH

The distinctive visual identities are often influenced by our research. Here, you will find four categories: interviews, essays, case studies and insights on how we work.

     




















  
  


 
   
     “ Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree wit
Alexandra Lunn Alexandra Lunn

Apple's new advertisement focuses heavily on showcasing its latest technological advancements, emphasising sleek design, enhanced user interfaces, and groundbreaking features that promise to integrate even more seamlessly into daily life. The production quality is, as expected, top-notch with captivating visuals and a compelling narrative that appeals directly to its loyal consumer base.

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5 Steps to a brand personality that works
Alexandra Lunn Alexandra Lunn

5 Steps to a brand personality that works

How do you capture and make the most of that first moment of opportunity between your customer and your brand?

When it comes to attracting the right audience for your product or service it's what's inside that counts. Read our latest blog post and unlock the key to capturing hearts and minds.

 

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Fitting in or standing out?
Alexandra Lunn Alexandra Lunn

Fitting in or standing out?

Isn’t the point of a logo is that it’s instantly recognisable? They adapt to the times without losing sight of their core identity. So what part does blanding play in all this? The strong brands following this trend are able to stand out whilst toning down their aesthetics; because they’re already successful, but what about new start–ups?

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Type Design
Alexandra Lunn Alexandra Lunn

Type Design

How typography can tell your brand’s story.

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