RESEARCH
The distinctive visual identities are often influenced by our research. Here, you will find four categories: interviews, essays, case studies and insights on how we work.
WHAT’S YOUR TYPE?
HOW IT IS TO WORK WITH US
WHY BRAND IS IMPORTANT WITHIN SOCIAL MEDIA
AN INTERVIEW WITH eeva ria
Apple's new advertisement focuses heavily on showcasing its latest technological advancements, emphasising sleek design, enhanced user interfaces, and groundbreaking features that promise to integrate even more seamlessly into daily life. The production quality is, as expected, top-notch with captivating visuals and a compelling narrative that appeals directly to its loyal consumer base.
PARALLEL LONDON
HOW ILLUSTRATIONS CAN ENHANCE YOUR BRAND
How Illustrations can improve your brand identity, visual language and brand narrative.
5 Steps to a brand personality that works
How do you capture and make the most of that first moment of opportunity between your customer and your brand?
When it comes to attracting the right audience for your product or service it's what's inside that counts. Read our latest blog post and unlock the key to capturing hearts and minds.
The Art of authenticity: Human designers vs aRTIFICIAL iNTELLIGENCE
AI and Branding and Design
FANCY A TIPL?
HOW TO CREATE A NAME FOR YOUR BRAND
Naming your business isn’t as easy as it might first appear.
The business course that’s in a class of its own
Fitting in or standing out?
Isn’t the point of a logo is that it’s instantly recognisable? They adapt to the times without losing sight of their core identity. So what part does blanding play in all this? The strong brands following this trend are able to stand out whilst toning down their aesthetics; because they’re already successful, but what about new start–ups?
KIM DOES MARKETING
SENSORY DESIGN AND BRAND PERCEPTION
People never forget how you make them feel. May it be the same with your brand: an unforgettable experience.
5 SIGNS YOU'RE READY FOR A REBRAND
Are you ready for a rebrand?